Quite simply, our brand is who we are, what we look like and how we talk about ourselves. At the heart of our brand is the idea of skills for life. We help young people gain the skills they need to step up, speak up and find their place in the world.
The other key part of our brand is our visual identity – our logo, colours, font and tone of voice. You can find out more about this in our brand guidelines. We use our brand to help people understand what we do and inspire them to support us.